YEAR OF PRODUCTION: 2017 | DURATION: 95’
DIRECTED BY: David McIlvride, Roger Williams | COUNTRY OF PRODUCTION: USA
SUBTITLES: Serbian | The Film is not suitable for people under 12.
Jeans are one of the clothing items that we all have in the closet and enjoy wearing them. New brands are constantly coming out, and this trend of “quick fashion” seems to be opening new possibilities for combining clothes and creating a striking individual look. But, have you ever wondered what the real price of your jeans is? This, more than a complex issue, is composed out of many layers – social, economical, and environmental, from the exploitation of children, the production that keeps people in poverty, and the release of toxic chemicals into the rivers. Few would assume that the fashion industry has such a huge impact on the changes that occur worldwide, causing problems for today’s and future generations.
The film directors lead us to a journey around the world, looking at all the problems of “quick fashion”, and at the same time searching for a “positive change” – solutions and individuals, creators, and designers who develop new clothing production technologies through the concepts of “ethical and sustainable fashion.”